Danger Signal (Warner Bros. Pressbook, 1945)

WARNER BROS.

PICTURES, INC. PRESENTS

FAYE EMERSON - ZACHARY SCOTT
R SIGVAL

AWW
WAZ =

ERDMAN

ROSEMARY

BRUCE

DE CAMP - BENNETT - FREEMAN

DIRECTED BY

MONA JOHN

RIDGELY

ROBERT FLOREY

Screen Play by ADELE COMMANDINI and GRAHAM BAKER ° From a Novel by PHYLLIS BOTTOME * Music by ADOLPH DEUTSCH

Cast

Hilda Fenchurch... FAYE EMERSON
Ronnie Marsh...ZACHARY SCOTT

Bunkie Taylor............ Dick Erdman
Or Sha. Rosemary DeCamp
Dr. Andrew tang ore) Bruce Bennett
Anne Fenchurch...... Mona Freeman
Thomas Turner......... John Ridgely
Mrs. Fenchurch......... Mary Servoss
Kate. 2 oe Joyce Compton
Mrs. Crockett............ Virginia Sale
Investigator......... Addison Richards

Production

Produced by William Jacobs. Directed by
Robert Florey. Screen Play by Adele Commandini
and Graham Baker; From a Novel by Phyllis Bot-
tome. Photographed by James Wong Howe, A.
S. C. Art Director, Stanley Fleischer. Film Editor,
Frank Magee. Montages by James Leicester.
Sound by Everett Brown. Dialogue Director, Jack
Daniels. Special Effects by Harry Barndollar; Di-
rector, Edwin Dupar, A. S. C. Set Decorations by
Jack McConaghy. Wardrobe by Milo Anderson.
Makeup Artist, Pere Westmore. Music by Adolph
Deutsch; Orchestral Arrangements by Murray Cut-
ter; Musical Director, Leo Forbstein. Assistant Di-
rector, Elmer Decker.

2

|
| Terrified |

Still 645-528 Mat 103—15c

Zachary Scott and Faye Emerson face
an unseen danger in Warner Bros.’
gripping new melodrama, ‘Danger
Signal,"" which arrives Friday at the
Strand. Also featured in the film are
Dick Erdman, Rosemary DeCamp and
Bruce Bennett.

Lipstick Smear
Is Prop Problem

In one scene of Warner Bros.’
“Danger Signal," now playing at
the Strand, star Faye Emerson
asks her young sister, Mona Free-
man, to explain her smeared lip-
stick.

During the film's preduction,
make-up experts tried and tried
for an authentic kiss-smear effect.
Zachary Scott, who co-stars with
Faye Emerson in the film, and
who is responsible, according to
the plot, for the blur on Mona's
enticing lips, finally suggested the
real thing. He fcllowed the sug-
gestion with action.

In the film, as a result, Mona's
lips are perfectly smeared.

e
Synopsis
(Not For Publication)
Hilda Fenchurch (Faye Emerson), an attractive pub-
lic stenographer, takes a hack writer, Ronnie Marsh

Until her

: a ee ee obit gos
meeting with the suave and sop) isticated Rennie, Miida’s

(Zachary Scott) into her home as a lodger.

life had centered on her mother (Mary Servoss) and her
younger sister, Anne (Mona Freeman). Now, like a
schoolgirl on a holiday, she falls in love with Ronnie, and
he, always the opportunist, reciprocates. Carefully he
shields from her family the fact that he is implicated in

the death of another man’s wife.

It is not long before Anne, a beautiful, gay-spirited
youngster, becomes infatuated with Ronnie—and quick-
ly closes her eyes to the knowledge that Hilda also is
in love with him. Learning that Anne, not Hilda, is des-
tined to inherit $25,000, Ronnie's platonic interest in
Anne gives way to an insincere expression of love. Hilda
discovers their sub rosa romance and also proof of Ron-
nie's dishonesty. Turning against him, she orders him
from the house. She is aghast, however, when she learns
that Ronnie and Anne plan to marry.

Her life, her dreams of love shattered, Hilda deter-
Through

some work done for a doctor of research (Bruce Bennett},

mines Ronnie shall not destroy Anne's life.

she gets the idea of fatally poisoning Ronnie. She lures
the writer to the beach home of a friend (Rosemary
DeCamp), where she plans to spring her lethal trap.

After he has eaten, Ronnie is told he has been poi-
soned, though, actually, he has not been.

Terror-stricken, afraid to die, he wanders out on the
beach. He is pursued by a shadowy figure—whom he
recognizes as the husband of the woman he killed. In a
frantic effort to escape, he tumbles over a bluff to his
death in the Pacific.

Running Time: 78 Mins.

Country of Origin U.S.A. Copyright 1945 Warner Bros. Pictures Distributing Corporation

Warners’ ‘Danger Signal’

Absorbing Screen Drama

(Prepared Review)

All the craftsmanlike elements which, fused together,
produce a superior, absorbing screen drama, are present
in Warner Bros.’ “Danger Signal,’’ which opened last
night at the Strand with a superb company of players

headed by Faye Emerson and Zachary Scott.

Phyllis

Bottome’s best-selling novel has, with typical Warner
Bros. skill and thoroughness, been transformed into an
extraordinarily adept, deeply moving film. The famous
Warner way, bespeaking authenticity of approach and
flawless handling of detail, is neatly demonstrated in the
film, which was directed by Robert Florey under the
production aegis of William Jacobs.

Still 645-528

Mat 204—30c

Suave Zachary Scott and lovely Faye Emerson are co-starved in Warners’
gripping new meiodrama, “Danger Signal,’ which opened last evening at
the Strand Theatre. Featured in the supporting cast are Dick Erdman, Rose-
mary DeCamp, Bruce Bennett, Mona Freeman and John Ridgely.

Indisputably Faye Emerson
is a star of the first magnitude.
This reviewer’s admiration for
Miss Emerson as an actress of
singular charm and persuasion,
whose considerable talent has
illuminated a score of cinema
roles, becomes, on viewing War-
ner Bros.’ absorbing ‘Danger
Signal,” something more than
a consistent satisfaction with
the work of a _ conscientious,
easy-to-behold young screen
player. With “Danger Signal,”
in which Miss Emerson shares
top starring honors with the
effective Zachary Scott, she
joins the ranks of the screen
“gvreats”’—and more power to
her. To the role of Hilda Fen-
church, public stenographer,
Miss Emerson brings warmth
and understanding, expertly
shading the character of a good,
perhaps typical young working
woman, whose life is twisted by
an insidious transmutation of
human values: love turned to
hate. Faye Emerson makes the
part her own.

But the triumph is not alone
Miss Emerson’s. As the bland,
insouciant Ronnie Marsh, con-
summate heel, Zachary Scott
gives new indication of the ar-
tistry with which he is capable
of investing a role; his skill at
characterization, which first
came to light when he recently
made his screen debut as the
suave and sinister killer of “The
Mask of Dimitrios,’ far tran-
scends the talents of the conven-
tional leading man. Ronnie
Marsh is no routine villain. No
deep-dyed Legree, his color is
rather mottled gray—and he is
capable of genuine, if short-
lived, good-guy exuberances.
Thus, he is able to exercise an
enormous attraction upon the
otherwise sane, tempered and
wise Hilda, whose white-collar
existence has never known the
likes of this smooth and hand-

some gentleman author. But
Ronnie Marsh, unknown to Hil-
da, is fleeing a homicide, at-
tempting, with Hilda’s unwit-
ting connivance, to eliminate the
traces of a sordid and incrimi-
nating murder.

Since the power of “Danger
Signal” on the screen is inhe-
rent in its deliniation of per-
sonality and in the constantly
shifting adjustments of human
relatonships, no review could do
it justice, no outline of its plot
convey the full flavor of the
picture.

The story is taut and grip-
ping in its unfolding. Demon-
strated are the warmth and af-
fection which Hilda, acted by
Faye Emerson, cherishes upon
her mother and upon Anne, her
vivacious young sister; the dis-
rupting effect which Ronnie
Marsh exercises upon the even
and happy tenor of Hilda’s life;
the opportunist attempts of
Marsh to snare the affection of
Anne, upon learning that she
is to come imminently into a
fortune, and the resulting with-
drawal of the attentions he had
lavished on Hilda. °

The film’s just-right cast also
includes Rosemary de Camp,
who effectively essays here the
role of a woman psychiatrist to
whom the distraught Hilda
turns for advice and guidance.
Mona Freeman is always con-
vincing as the beautiful, gay-
spirited Anne, in whose eyes
Ronnie can do no wrong. And
in the role of Dr. Lang, Hilda’s
sometime employer, Bruce Ben-
nett adroitly sketches an intel-
ligent, able and sincere man of
science.

Adapted by expert scripters
Adele Commandini and Graham
Baker, photographed by James
Wong Howe, with a score by
Adolph Deutsch, “Danger Sig-
nal” is a Warner Bros. ten-
strike, a winning motion picture.

Gripping Drama
Due At Strand
Theatre Friday

(Advance Theatre Story)

Casting a searching light up-
on the shadowy recesses of a
woman’s mind and heart, “Dan-
ger Signal,” which comes to the
Strand on Friday, is the dra-
matic story of a love which
knew no limits—until it was be-
trayed. Phyllis Bottome’s best-
selling novel of the same name,
from which the film was adapt-
ed, was distinguished for its
deep and accurate understand-
ing of human relationships and
weaknesses, highlighting the
greatest decision which a wom-
an in love could ever be forced
to make.

Features New Stars

Co-starring Faye Emerson
and Zachary Scott, important
new stars, “Danger Signal’ re-
counts, with power and sym-
pathy, the adventures of Hilda
Fenchurch (Faye Emerson), a
capable, intelligent young sten-
ographer, whose’ white-collar
routine was shattered one day
when Ronnie Marsh (Zachary
Scott) intruded upon her ca-
reer, twisting and_ shattering
not only her own life but cast-
ing also an indelible stamp upon
her family, her friends—every-
one and everything she held
dear.

Ronnie Marsh is no ordinary
villain. Suave, self - assured,
outwardly gracious and even
gentle, it is his great fortune to
find refuge with the Fenchurch
family, mother and daughters
Hilda and Anne (Mona Free-
man). For, as a lodger in Hil-
da’s home, he can take on the
protective coloration of these
good and kindly people and find
relief from the pressing de-
mands of his own conscience.
Ronnie, the master opportunist,
finds in Hilda’s love, comfort,
which, like a blanket, will shel-
ter him from the incriminating
knowledge of his responsibility
for the death of another man’s
wife. Small-town reared Hilda,
for all her good sense, cannot
help but be impressed by the
much-traveled, seemingly guile-
less Ronnie, a writer who has
come to her town for reasons
which he cannot clearly define,
but which, for Hilda, blinded
by love, seem sufficient and
clear.

Painful Awakening

The film’s dramatic impetus
derives from Hilda’s passionate
conviction of Ronnie’s goodness,
her slow, painful awakening
when the disillusioning disclos-
ure of his growing attentions
to her young, gay-spirited sis-
ter, Anne, is made known to
her. Bitterly she forces her-
self to realize that Ronnie’s af-
fection for Anne is as spurious
and deliberate as the love which
he had lavished, short days be-
fore, on her. The impetuous
Anne refuses to believe that
Ronnie’s interest in her has
been induced by the inheritance
to which she will shortly fall
heir. Even Mrs. Fenchurch,
the girl’s mother, is taken in
by the bland, convincing rascal.
Hilda must fight it alone. And
so the stage is set for as dra-
matic and absorbing a story of
frustration, revenge and sacri-
fice as ever the screen offered.

“Danger Signal,” starring
Faye Emerson and Zachary
Scott, was directed by Robert
Florey for producer William
Jacobs. In support of Miss
Emerson and Mr. Scott are Dick
Erdman, Rosemary DeCamp,
Bruce Bennett, Mona Freeman
and John Ridgely. Scenarists
Adele Commandini and Graham
Baker wrote the screenplay,
which is based on the Phyllis
Bottome novel. Photographed
by James Wong Howe, “Danger
Signal” has an original score
by Adolph Deutsch.

Cornered

Still 645-67

Mat 203—30c

Faye Emerson is surrounded by Rosemary DeCamp, Zachary Scott, and
Bruce Bennett in a tense moment from Warner Bros.’ suspenseful new drama,
"Danger Signal," currently at the Strand Theatre.

Nei Warner Drama Now
Playing At Strand Theatre

(Current Theatre ‘Story)

Intensely dramatic, always
believable, “Danger Signal,”
currently at the Strand, was
courageously produced by War-
ner Bros. to demonstrate once
more that in the hands of Amer-
ica’s hardest-hitting studio, an
exciting best-seller can become
a great motion picture. Phyllis
Bottome’s remarkable and accu-
rate exploration of the life of
a young woman for whom love’s
disrupting influence brought
misery and heartbreak, turning
a sun-bright romance into a
near-tragedy, has been moving-
ly screened by Warner Bros.
with a cast assembled with
painstaking care to insure the
greatest fidelity to the charac-
ters of the printed page.

As Hilda Fenchurch, young
and attractive public stenog-
rapher, around whom the ac-
tion of the drama is centered,
Faye Emerson demonstrates a
talent and conviction which
more than justify her recent
studio promotion to the coveted
rank of “star.” Sympathetic-
ally, adroitly, Miss Emerson de-
fines the personality of Hilda,
the principal concern of whose
small-town existence is her
mother and younger sister. Self-
lessly, understandingly, Hilda
devotes herself to these two,
cherishing upon them the affec-
tion of a kind and intelligent
woman.

Co-Stars Scott

“Danger Signal” offers, in the
co-starring role of Ronnie
Marsh, the rocketing Zachary
Scott, whose exciting screen de-
but in the recent and eventful
“The Mask of Dimitrios” im-
mediately established him as an
actor of great and fine prom-
ise. As Ronnie, the suave, bland
sophisticate, product of a liter-
ary background, who combines
a polished charm with a flair
for homicide, his influence upon
Hilda is immediate and _ pro-
nounced. The usually sensible
Hilda falls violently and fool-
ishly in love with the hand-
some writer, who has_ taken
lodgings in her home. Unknown
to Hilda, and certainly unknown
to her mother and sister, Ronnie
has been implicated in the death
of another man’s wife. For
Ronnie, artful, suave, and not
ungracious, Hilda and Hilda’s
family serve to provide the ha-
ven he desperately requires.
Therefore he encourages Hilda’s
attentions.

No more penetrating demon-

stration of the romantic tri-
angle, with its hate-engender-
ing connotations, can be imag-
ined than one which involves
sisters competing for the affec-
tion of the same man. ‘“Dan-
ger Signal” explores the im-
plications of just such a situa-
tion, for the unscrupulous Ron-
nie turns from Hilda to Anne
(Mona Freeman), her pretty
vivacious young’ sister, when he
learns that she (Anne) is short-
ty toe come into an inheritance,
a small fortune. Anne and
Ronnie enlist the sympathy of
Mrs. Fenchurch (Mary Ser-
voss), the girls’ mother, and
since Hilda’s love for Ronnie
has turned to ashes in her
mouth, she is determined to ex-
pose him for the rogue he is
and, if necessary, to destroy
him.

Unfolds Grippingly

“Danger Signal” unfolds grip-
pingly, relentlessly. Directed
by Robert Florey for producer
William Jacobs, the film fea-
tures young Dick Erdman, re-
membered for “Janie” and ‘“Ob-
jective Burma,” also Rosemary
DeCamp, Bruce Bennett and
John Ridgely. .The screen play
was authored by Adele Com-
mandini and Graham Baker
and was adapted from Phyllis
Bottome’s original novel of the
same name. Original music for
the film was composed by
Adolph Deutsch.

Still FE-35 Mat 110—15c

Faye Emerson co-stars with Zachary
Scott in Warners’ latest melodrama,
"Danger Signal,’ currently at the

Strand,
3

Use these items either individually, as fillers, or else
all together, as shown here, for a special 2-Column fea-
ture. Be sure to mention your playdate wherever neces-
sary, depending on which way you use the items.

Excitng Drama Meet Faye Emerson—

OpensTonight At ersonality Plus Girl

Faye Margaret Emerson was born just that in Eliza-
beth, Louisiana, on July 8, 1917.

When she was old enough to toddle, her parents
trotted her off to Chicago, Ill. From there, and in rapid
succession, the Emersons moved to El Paso, Texas, then
to Beaumont and on to Houston. Tiring of the Lone Star
State, the nomadic famly trekked to Torreon, N. M.,

Strand Theatre

(Opening Day Reader)

The bitter consequences of
the tragic triangle which in-
volves two sisters in competi-
tion for the same man are com-
prehendingly demonstrated in
“Danger Signal,’”’ Warner Bros.’
exciting picturization of Phyllis
Bottome’s _ best-selling novel,
which comes to the Strand The-
atre tonight. Faye Emerson and
Zachary Scott are teamed in
the fast-paced tale of love and
double-dealing.

The small-
town scene is ac-
curately, flavor-
fully conveyed
as the life of
Hilda Fen-
* church (Faye
i Emerson) is
# charted and her
devotion to her
white-collar job

affection-
ate, Hilda is un-
prepared for
the suave and convincing en-
trance of Ronnie Marsh (Zach-
ary Scott), who loves her and
leaves her—for her sister (Mona
Freeman). The determined and
relentless execution of Hilda’s
plans for exacting revenge and
rescuing her passion-blinded sis-
ter from the arms of the scoun-
drelly Ronnie, makes for a con-
stantly absorbing film.

Tautly directed by Robert
Florey, “Danger Signal’ flies
the production banner of Wil-
liam Jacobs and was_ photo-
graphed by James Wong Howe.
The Phyllis Bottome novel was
adapted for the screen by Adele
Commandini and Graham Ba-
ker. The musical score is by
Adolph Deutsch.

Mat 104—15c
Faye Emerson

‘Danger Signal’
Makes Debut At
Strand Friday

(Advance Reader)

With understanding and
sharp insight, Warner Bros.’
“Danger Signal,” due Friday at
the Strand Theatre, explores the
complicated regions of a wom-
an’s heart and mind, playing
deft humor against heartbreak
and homicide, for absorbing en-
tertainment. Faye Emerson is
co-starred with Zachary Scott
in the screen adaptation of Phyl-
lis Bottome’s engrossing story
of love and retribution.

Keyed to the
tempo of small-
town living, Hil-
da Fenchurch,
(played by Faye
Emerson) di-
vides her life be-
tween her con-
scientious white-
collar labors as
a public stenog-
rapher and her
tender ministra-
tions to her
mother (Mary
Servoss) and vi-
vacious young sister (Mona
Freeman). With the entrance
of Ronnie Marsh (Zachary
Scott) upon the scene, that sane
and tempered life is violently
disrupted and torn by passions
which Hilda can never have
suspected would harass and
torment her.

Produced by William Jacobs,
“Danger Signal” was directed
by Robert Florey and _ photo-
graphed by James Wong Howe.
Phyllis Bottome’s best-selling
novel of the same name was
made into a screenplay by Adele
Commandini and Graham Baker.

4

Mat 108—15c
John Ridgely

Carlsbad in the same state, San Diego, Calif., and thence

to Hollywood.

Still FE-359

Mat 206—30c

Attractive Warner star Faye Emerson, remembered for her fine perform-
ances in "Hotel Berlin'' and "The Very Thought Of You," is cast as a woman
of dangerous moods in Warner Bros.’ new psychological drama, "Danger
Signal," which opens tonight at the Strand Theatre. Zachary Scott is co-

starred.

Faye attended schools in all
these states, winding up her
scholastic efforts at Point Loma
High School near San Diego,
and at San Diego State College.

In high school she centered
her activities around sports,
mainly baseball and basketball.
The brightest moment during
these tender years was being se-
lected by the senior class as the
most vivacious freshman, which
gave her the envied role of
school cheer leader. She went
on to college and grabbed off an-
other honor, that of song lead-
er.
In high school she met Wil-
liam Emory Shepard, head of
the drama institute at Point
Loma. This man, whom she
credits with giving her her
first stage opportunity, took her
in hand and personally steered
her through her first roles on
the stage.

In high school, college, and
later at the San Diego Com-
munity Theatre and St. James
Repertory Theatre in Carmel,
Faye played many roles. Her
more important parts were Mary
in “Here Today,’ Katherine in
Shakespeare’s “Taming of the
Shrew,” Kay in “Russet Man-
tle,’ Titania in “A Midsum-
mer Night’s Dream,” the lead
in “Holiday,” Sorel in Coward’s
“Hay Fever,” various roles in
“Tonight at 8:30,” and the
Duchess in “The Firebrand.”

The actress was spotted in
“Here Today” in San Diego by
Warner Bros.’ talent scout, Sol-
ly Baiano, and he and Steve
Trilling, assistant to Jack L.
Warner, gave Faye her first
screen opportunity.

There are no other theatrical
people in the Emerson clan.
Faye’s father, Lawrence Leon
Emerson, is a rancher in New
Mexico. Her mother, now Mrs.
Joan Young, resides in San
Diego. Faye’s three brothers
and two sisters are scattered
across the continent.

Faye feels it is significant of
something-or-other (she can’t
decide just what) that her first
play was a religious one, “Saint

Cecilia,” while her film debut
was made in a rootin’, tootin’
shootin’ Western epic, ‘Bad
Man of Missouri.”

Her favorite stage role is
Katherine in “The Taming of
the Shrew.” Maxine, the ac-
tress, in “Between Two Worlds,”
a recent Warner Bros. film, is
her favorite screen role.

Greta Garbo, Bette Davis and
Margaret Sullavan rank high on
her personal hit parade. Ron-
ald Colman, Cary Grant and
Humphrey Bogart are her fa-
vorite actors.

Interested in all the arts,
Faye especially likes the ballet
and all types of music. Her col-
lection of popular and sym-
phonic albums is reminiscent of
a well-stocked record shop.

She paints and sketches ex-
tremely well, and is extremely
proud of a self-portrait she did
a couple of years back and
then gave away to someone who
admired it.

She dances a little, but can’t
sing a note, and consistently
muffs “chopsticks” on the pi-
ano.

She has already visited Can-
ada and Mexico, and prefers the
latter country. She _ sincerely
admires and likes the Mexican
people, understands them, and
speaks their language.

The actress would like to be
a writer, too, having done some
newspaper work in college. She’d
haunt editorial rooms for a job
if she didn’t have a Warner
Bros. contract.

Faye has no pet economies,
and lists as her favorite extrava-
gance buying hats, which she
never wears.

A non-dieter, Faye controls
her weight by eating sensibly.
She’s not interested in food,
particularly, and has no favor-
ite dishes.

Her peaches-and-cream com-
plexion is due to her sticking
only to lipstick for daytime
makeup and using baby oil on
her face and neck at night.

She can cook, but doesn’t.
She likes to swim, ride horse-
back and _ bicyele.

On The Lot

with

‘DANGER SIGNAL’

“Danger Signal,” Warner Bros.” exciting new drama
currently at the Strand, is based on Phyllis Bottome’s
best-selling novel of the same name which was a
piercing study of a woman caught in an almost lethal

web of love.
2 2

Although Faye Emerson and Zachary Scott are
co-starred for the first time in Warners’ ‘Danger
Signal,’ an absorbing psychological study of a
woman in love, this is not their first screen appear-
ance together. They played opposite each other
in the recent ''The Mask Of Dimitrios."

*k *K xk

“Danger Signal,” now at the Strand Theatre, was
produced for Warner Bros. by William Jacobs, and
directed by Robert Florey who reached a new high
with this, his sixtieth screen directorial effort. The
film stars Faye Emerson and Zachary Scott and has a
supporting cast which includes Dick Erdman, Rose-
mary De Camp, Bruce Bennett, Mona Freeman and
John Ridgely.

3K * *K

With two exceptions, all of the film was shot on the
Warner lot at Burbank. The exceptions: the beach
above Santa Monica and a garden surrounding a
luxurious North Hollywood residence.

2K * ok

For Rosemary De Camp, whose role in “Danger
Signal” is that of a psychiatrist, the film represents her
first chance in a long time to appear as a smartly
groomed, prosperous, sophisticated young woman.
She enjoyed the role immensely, as a result of having
done so many older-women characterizations for so
long.

x x *

Bruce Bennett, cast as a science teacher in the film,
had little difficulty with his portrayal of an absent-
minded professor. He modeled himself after his
brother, a professor at a northern university.

* * *

During the filming of “Danger Signal,” director Rob-
ert Florey, a native of France, was advised that his
French publishers, whose activities had been halted
by Nazi occupation of France, were bringing out his
book, “History of the American Movies.” They had
received the manuscript one week before the Nazis
took over.

* * *

A tobogganing accident shortly after production
of Warners’ ‘Danger Signal'’ had been launched,
resulted in a broken back for Ann Blyth who had
been scheduled to play the role of star Faye Emer-
son's younger sister. She was replaced by Mona
Freeman.

xk * x

Joyce Compton, who plays the role of assistant to
Faye Emerson in “Danger Signal,” now at the Strand,
exhibited an excellent (and actual) business sense dur-
ing the film’s production. As a hobby, she paints china.
She sold a set of her hand-painted china to the studio
for use in a dinner scene.

aS * *

The appearance of Mona Freeman, who plays the
role of Faye Emerson's young sister in ''Danger
Signal," on the Warner Bros. lot, attracted several
of the young, unattached male players at the
studio, who beat a path daily to the stage on
which she was at work. One of her most ardent
fans’ was Bob Arthur who made his initial screen
appearance in the recent ''Roughly Speaking."

4 ok ok

During the picture’s filming, Faye Emerson showed
up on the set one Monday morning with a black eye.
A volley ball had hit her while she was playing at the
Beach Club the preceding afternoon. Her co-star,
Zachary Scott, was also on the production’s sick list
when, for a scene in the film, he turned on a porcelain
shower faucet only to have it splinter in his hands.
Both hands were badly cut.

i

Zachary Scott
Is Texas-Born

And B’way Bred

Texas-born and Texas-edu-
cated, Zachary Scott belongs to
the ever-growing group of Hol-
lywood film stars who got their
dramatic training on the New
York stage.

Stage Discovery

He was signed to a Warner
Bros. contract after Jack L.
Warner, executive producer,
saw him in Edward Chodorov’s
“Those Endearing Young
Charms,” and is currently co-
starring with Faye Emerson in
“Danger Signal” at the Strand.

His first picture was “The
Mask Of Dimitrios,” which was
followed by an appearance in
“Mildred Pierce.”

Scott was born in Austin,
Texas, the son of Dr. and Mrs.
Z. T. Scott. His father is a sur-
geon. He attended public schools
in Austin, and also the Univer-
sity of Texas, from which he
obtained a bachelor of arts de-
gree.

Still 645-6

Mat 101—15c

Zachary Scott, whe recently scored a
tremendous personal success in "Mil-
dred Pierce,’ plays another type of
menace in Warners’ "Danger Signal,"
currently at the Strand. Co-starred
in the film is Faye Emerson.

In 1935, after appearing on
the English stage, he married
a former schoolmate, Elaine An-
derson. They are parents of a
daughter, Waverly, born in 1937.

Scott, after three years in
college, went to England and
from Gerrard Neville of the
English Repertory Company
(London) wangled the juvenile
role in “The Outsider.” He re-
mained abroad one year.

Upon his return from Eng-
land he married, went east, met
with no luck in the theatre, then
returned to Texas, went back to
college and got his degree.

With the sheepskin tucked
away in the bottom of a trunk
he and his wife again went east.
This time luck favored him. He
got a part in summer stock,
thanks to Alfred Lunt and Rich-
ard Whorf. The role was that
of an elderly butler in a Jane
Cowl vehicle, “Easy Virtue.”
Scott credits Miss Cowl with
giving him much-needed encour-
agement.

Three years of stock followed
before he cracked Broadway.
He has appeared in the follow-
ing plays: “Circle of Chalk,”
with Dolly Haas; the _ short-
lived “The Damask Cheek” with
Flora Robson; “The Rock,’
with Billie Burke, and in the
afore-mentioned Edward Chodo-
rov play, opposite Virginia Gil-
more.

Zachary Scott, Faye Emerson, Fresh Eggs
Tangle In Bitter Warfare On Studio Set

For two days Faye Emerson, star of Warner Bros.’ Danger Signal,''
currently at the Strand, refused to speak to Zachary Scott, co-star.
That is, except for the repetition of a short sentence muttered with

grim purpose.

The rift in normally excellent relations occurred when Mr. Scott
brought a dozen large fresh eggs for the star after she'd complained of

the current shortage.

Miss Emerson insisted on paying for them, but not having the

necessary change, asked him to remind her the next day.

Mr. Scott

refused to remind anyone of such a small sum. She explained at length
that she could remember a large debt, but never a small one, that
she probably still owes a score of dimes and quarters borrowed from

college friends.

Mr. Scott still refused to remind her.

Miss Emerson vowed to remember this one all by herself. But two
days passed before she remembered to bring the change.

"| owe you fifty cents. | owe you fifty cents,’ she murmured to

her leading man when they met.
For two days.

Bruce Bennett Ex-Member

Of U. S. Olympic Team

Bruce Bennett is a big fellow,
standing 6 feet, 2 inches in his
bare feet, who describes him-
self as ‘a swell dish and diaper
washer and a fair cook.”

He is also an experienced and
promising young actor, just
signed to a long term Warner
Bros. contract, and is currently
to be seen in that studio’s Faye
Emerson-Zachary Scott starring
film, “Danger Signal,’ now at
the Strand.

Tacoma Born

Bennett was born in Tacoma,
Washington, May 19, 1909, and
attended both grade and high
school in that city. He holds a
B.A. degree from the Univer-
sity of Washington where he
took part in amateur theatri-
cals and was particularly promi-
nent in athletics. His father
was a lumberman in Washing-
ton, also a farmer and, at one
time, a preacher there. He
died just about the time his ac-
tor son joined forces with War-
ner Bros. The young man’s
mother is living, as are two
brothers and two married sis-
ters.

At thirteen Bruce Bennett,
who had been slated to become
a lumberman like his father, de-
cided for himself that he liked
singing and acting better than
the sawmill. A season in which
he worked with the late impres-
ario Max Reinhardt in the lat-
ter’s production of “Too Many
Husbands,” clinched this am-
bition and turned it into deter-
mination. He played, he says,
the husband who was “one too
many.”

Married Man

In his personal life, however,
he has been a successful hus-
band for several years and has
one daughter named Christina
who is responsible for his abil-
ity with diapers. He likes to
make furniture, collects stamps
and first editions, and has trav-
eled widely over most of the
world.

Bruce was introduced to mo-
tion picture work at the instance
of the late Douglas Fairbanks,
Sr., and his first role was that
of Tarzan in an ill-fated pro-
duction that was filmed in Gua-
temala. The picture was suc-
cessful in England and in some
other foreign countries as well
as in parts of the United States,
he says, but was never shown
in the Hollywood vicinity. What
Bennett got out of it, besides
experience, was a tropical ail-
ment which made him ineligible
for any kind of military or na-
val service. It has also made
him ineligible for cocktail par-
ties or Hollywood night life—
which he consequently knows
little or nothing about.

Still athletic in a fashion,
however, he plays tennis, golf
and badminton and likes to
swim. As Herman Brix, his

real name, he was a member of
the American Olympic team
which went to the games at Am-
sterdam, Holland, and he held
the shot put championship in
the U.S. A. from 1928 to 1932.
In college, he won rating as an
All - American football player.

All of that, he suggests, was a
long time ago and far away
from his present ambition to
make an important place for
himself in motion pictures. He
has had some _ preliminary
training as an actor with Co-
lumbia studios, where he has
appeared as leading man, the
love interest, and as the hard-
boiled companion to Humphrey
Bogart in “Sahara.”

His friends, like his wife, who
was Jeannette Braddock, he
says, are mostly non-profession-
al. In between his athletic days
and his acting days, Bennett
has been at various times a log-
ger, a sawmill employee, worked
with oil well equipment and has
sold bonds and insurance. From
such a wealth of experience he
is sure that he is on the right
road at last; that he wants more
than anything else to make good
as a Warner Bros. actor.

Dick Erdman Reveals
His Future Aspirations

Dick Erdman, currently fea-
tured in Warners’ “Danger Sig-
nal” at the Strand, was born
John Richard Erdman on June
1, 1925, and wasted no time
sticking his youthful thumb into
the theatrical pie. At the ten-
der age of five he emoted in
amateur productions, but when
old demon education reared its
scholarly head, he dutifully
skipped off to school.

When his
mother moved to
Hollywood, Dick
naturally tag-
ged along. He
continued his
studies at Hol-
ly wood High
School, took up
newspaper dis-
tribution, gar-
dening, airplane
modeling on the
side. But he
: didn’t neglect

Dick Erdman = yi stage ambi-
tions. He played any number
of roles in high school plays,
among them Puck in “A Mid-
summer Night’s Dream,” Dick
in “Ah, Wilderness!” and Ra-
geneau in “Cyrano de Bergerac”
—his favorite.

It was while he was doing
Cyrano that he met Albert
Band, film cutter at Warner
Bros., who was impressed with
the boy’s ability. Band recom-
mended him for a _ role in
“Janie,” which was being pre-
pared at that time by Alex
Gottlieb at Warners. Gottlieb
interviewed Dick, was equally
impressed, and asked Sophie
Rosenstein, dramatic coach at
the studio, to direct a test. It
clicked, and Dick was _ signed
to play Skipper Nolan.

Young Erdman wants to be-
come a great screen comedian.
He wants to write, too. His
father was an excellent pianist,
so Dick is taking lessons. He
loves to read. His favorite
books—weighty tomes for one
so young — include Tolstoy’s
“War and Peace,” Anatole
France’s “Revolt of the Angels,”
“Dead Souls,” by Nikolai Go-

Mat 105—15c

Lodgers

Still 645-3

Mat 201—30c

Zachary Scott and Faye Emerson seem to be having a housing problem in
one of the lighter moments from Warner Bros.’ newest drama, "Danger Sig-
nal," which opens Friday at the Strand Theatre. Included in the film's sup-
porting cast are Dick Erdman, Rosemary DeCamp, Bruce Bennett, Mona

Freeman and John Ridgely.

gol and anything by Noel Cow-
ard.

In high school he went in for
tennis, golf, and basketball. His
tennis is still good, and he
shoots only 8 over par on 18
holes of golf. He’s a gin rummy
addict. He doesn’t care much
for prize fights. His pet aver-
sions are bad popular music,
phonys, and loud people. He
has absolutely no superstitions
at all, and, unlike most actors,
doesn’t even tote a good luck
charm.

Says He Diets

He says he diets, but when
you come right down to it, all
he actually does is avoid candy.
He puts chicken and mushrooms
on his hit parade. His favor-
ite flower is the rose, and he
goes for blue in a big way. He’d
like to visit Paris and London
because of their romantic his-
tories, and because of the Brit-
ish Museum and the Louvre and
tHe art treasures they house.

Though 100% American (he
was born in Enid, Oklahoma),
his taste in actors is strictly
British. He’ll go to see any-
thing that has Robert Donat,
Vivian Leigh, or Charles Laugh-
ton in the cast. He sings,
dances, writes, hunts, and fishes.
He reads incessantly. He cooks,
he collects records and tries to
save money.

Co-starred in “Danger Sig-
nal” are Faye Emerson and
Zachary Scott, with other fea-
tured roles portrayed by Rose-
mary DeCamp, Bruce Bennett,
Mona Freeman and _ John
Ridgely.

Zachary Scott
Finds Hollywood
A Living Death

Zachary Scott is beginning to
wonder what it is like to go into
a motion picture and come out
of it—alive.

Some folks, like Errol Flynn,
have gotten off to a fairly good
cinematic start by appearing as
a corpse.

But Zach seems to be in a
niche all by himself—he is the
dying kind.

So far he hasn’t made a film
for Warner Bros. in which he
doesn’t wind up as dead as the
proverbial doorbell before the
final reel is unwound.

“One of these days, though,”
he says optimistically, “I’ll come
out of the thing alive. It’ll be a
rare experience for me.”

Takes Count Again

Currently he is co-starring
with Faye Emerson in “Dan-
ger Signal,” a new psychologi-
cal drama which opens Friday
at the Strand. If, in this pic-
ture, he did not become a phi-
landerer, playing with the heart
of a pretty young girl, he might
not feel the impact of another
death agony.

But he does a bit of philan-
dering, and in time Death’s
hand strikes him down.

In “Mildred Pierce,’ he paid
with his life for similarly toy-
ing with romance. Ann Blyth
didn’t like it. She showed her
dislike by using a gun.

In “The Mask Of Dimitrios,”
he was also cast as the heavy,
and after he had executed a few
unsavory deeds, Sydney Green-
street shot him to death.

There should be some sort of
moral to this story about Zach
and his unusual experience in
the matter of casting.

Perhaps it is this: if you can
do a smooth bit of dying toward
the end of a picture, there’s a
place for you in Hollywood.

Zach has proved it.

Friendly Enemies

Still 645-14

Mat 202—30c

Mary Servoss, Zachary Scott and Faye Emerson artfully shield their true
emotions in the above scene from Warner Bros.’ exciting new melodrama,
“Danger Signal," which arrives on Friday at the Strand. Dick Erdman, Rose-
mary DeCamp, Bruce Bennett, Mona Freeman and John Ridgely are featured

in the film's supporting cast.

Rosemary DeCamp Begins
Career As Easter Bunny

From Easter bunny to octo-
genarian to Hollywood glamor
girl may sound like the formula
for some Saroyan whimsy—but
it has worked out very well
for Rosemary DeCamp, Warner
Bros. contract actress, current-
ly featured in that studio’s
Faye Emerson- Zachary Scott
starring film, “Danger Signal,”
now at the Strand.

Yes, Miss DeCamp started out
as an actress in the rather un-
pretentiously histrionic role of
a rabbit in an Easter play at
grammar school in her home
town of Prescott, Arizona. —

She was twelve at the time,
and within another twelve years,
she was playing wrinkled old
matrons in pictures including
“Yankee Doodle Dandy,” ‘‘Rhap-
sody In Blue,’ and “This Is

The Army.”

Then she
found herself
‘ suddenly going
> glamorous, in
roles for ‘Pride
of the Marines,”
in which she is
featured with
John Garfield
and Eleanor
Parker; ‘Blood
on the Sun” and
the forthcoming

Mat 107—I5¢ «Weekend at the
Rosemary DeCamp Waldorf.”

Between, as well as during,
these transitions she has been
a busy girl.

At fourteen, she turned down
a contract with the Martha Oat-
man stock company in Los An-
geles after a scout saw her per-
form in a “little” theatre pro-
duction in Phoenix, on the prom-
ise to her parents to complete
her education before starting
professionally behind the foot-
lights.

She went to
Mills College,
where she _ re-
ceived both a
B.A. and Mas-
ters degree in
dramatics, and
at the age of 21
was retained on
the campus as
professor in

that field.

Later, there

was a succession Mat 102—15c
of stock com- Zachary Scott
pany jobs’ in

Carmel and San Francisco, and

6

then a cross-country tour in a
revival of “The Drunkard.”
She arrived in New York and
variously understudied for Sam
Harris’ ‘Merrily We Roll
Along,” wrote drama _ reviews
for the Morning Telegraph, ap-
peared in stock, and got into
radio doing everything from
young boys to old matriarchs.

Her first screen break devel-
oped when Martha Scott per-
suaded the producers of “Cheers
for Miss Bishop” to let her play
the immigrant kid who recited
the Declaration of Independence.

The ages of the characters she
played in her next nine pic-
tures reached an aggregate of
762 years.

She has apparently, however,
been successful, at long last, in
persuading the casting director
to let her leave her wrinkles in
her makeup box.

Married to John Shidler, Cali-
fornia’s youngest jurist before
his entry into the Air Forces,
in which he is now serving as a
sergeant, Rosemary DeCamp
has one child, Nana, born in
1942,

Her father’s business, that of
a mining engineer, took her with
the family from Prescott to New
York City; Piedmont, Califor-
nia; Santiago, Chile; and nu-
merous other places.

Zachary Scott Takes
Injury In Stride

There are times during the
production of a film when such a
thing as a sprained ankle or other
injury incurred by a star causes
considerable delay or forces a
director to shoot around the in-
jured star until he is able to re-
sume work. But when Zachary
Scott slipped on the stairs of his
home after the first day's shooting
of Warner Bros.’ "Danger Signal,"
the exciting new drama now at
the Strand, and wrenched his left
knee, production was unhampered.
As a matter of fact, painful as
the injury was, it helped Zachary.
The script called for him to limp
through the scenes.

Co-starred with Scott in the
psychological thriller which was
adapted from Phyllis Bottome's

novel of the same name is Faye
Emerson.

Co-Star Reminds
Actress Of Dad

Faye Emerson received an
emphatic shock when she first
met Zachary Scott, with whom
she co-stars in “Danger Signal,”
now at the Strand.

“T remember,” she _ recalls,
“when I first saw him. It was
on the Warner lot, right after
he had come out from New
York.

“I’ve often wondered just
what he thought of me_ be-
cause my first reaction was to
stare at him. And stare I did!
But I couldn’t help it. He look-
ed so much like my Dad used to
look when I was a little girl. It
was something of a shock, and
I could hardly take my eyes off
him.”

That being the case, Faye’s
father must have been a hand-
some young man, for Zachary
is a six-footer, with dark brown
eyes and the same color hair,
and he tips the scales for an
even one hundred and seventy
pounds.

Faye’s father, Lawrence Leon
Emerson, is now a rancher in
New Mexico, not far from
Zachary’s native Texas.

Still 645-69

Mat 112—15c

Faye Emerson, attractive Warner star,
plays an unusual dramatic role in
Warner Bros.’ gripping new film,
"Danger Signal,"' currently playing
at the Strand Theatre. Zachary Scott
is co-starred.

Late Call Gives
Actress Hit Role

In Hollywood from time to
time there is new evidence that
one’s bad luck is another’s good
fortune.

Right now there’s a perfect
example of this refiected in the
cast of the new Faye Emerson-
Zachary Scott starring film,
Warners’ “Danger Signal,” now
at the Strand.

Petite Ann Blyth had been
scheduled to do the role of
Faye’s sister. But shortly af-
ter production was launched,
Ann injured her back in a to-
bogganing accident.

Ann’s bad luck was Mona
Freeman’s good fortune. The
youthful player was quickly bor-
rowed from another studio to
step into the role which Ann had
to forego.

Currently at Warners, an-
other newcomer is playing op-
posite Dennis Morgan in the
soon-to-be-released “The Time,
The Place and The Girl.” She
is Martha Vickers, and she got
her break in this Technicolor
musical because virus pneumo-
nia prevented Jane Wyman
from doing the role.

There are many other such
examples, too numerous to de-
tail, all of which prove that it
definitely is an ill wind that
blows nobody good.

Sister Act

Still 645-39

Mat 205—30c

It's sister against sister in Warners’ gripping drama, "Danger Signal," as
Faye Emerson and Mona Freeman fight it out for the love of Zachary Scott.
The film, currently at the Strand, features Dick Erdman, Rosemary DeCamp,
Bruce Bennett, Mona Freeman and John Ridgely in supporting roles.

Zachary Scott Regular
Dr. Jekyll—Mr. Hyde

Zachary Scott, judging from
his current film roles and his
real life, is Hollywood’s newest
and strongest Dr. Jekyll and
Mr. Hyde.

His is a double life—the kind
spelled with a capital D and
a capital L. When he leaves
home for work he puts on a
mask. And he wears it well.

Possibly nowhere in the film
city can an actor be found who,
at home, is actually more un-
like the roles he plays on the
screen.

But Scott doesn’t mind. At
least, he’s not minding now, al-
though someday he may rise up
to demand a sympathetic or com-
ic role.

Currently the actor is co-star-
ring with Faye Emerson in
Warner Bros.’ exciting film
adaptation of the Phyllis Bot-

. tome best-seller, “Danger Sig-

nal,” at the Strand.

In that story he is, in the par-
lance of the times, a heel, a das-
tardly fellow to whom murder is
apparently all right if the de-
sired end is reached.

In the recent “The Mask Of
Dimitrios,” he also was cast as
something a few shades darker

Still 645-6

Mat 113—15c

Zachary Scott remains the exemplary
screen villain in Warner Bres.' latest
psychological melodrama, "Danger
Signal," arriving Friday at the Strand.
Co-starred with him in the film is
lovely Faye Emerson.

than a mere cad; and in the
current Joan Crawford vehicle,
“Mildred Pierce,’ he was simi-
larly cast.

Zachary Scott, once out of
the camera’s range, is the an-
tithesis of all that he is when
in front of the camera. There
is nothing sinister nor unsavory
about his character. On the con-
trary, he is one of filmland’s
most personable young men.

The son of a surgeon, Dr.
Zachary Scott, Sr., of Austin,
Texas, he came to Hollywood
from that Texas city via Lon-
don and New York where he
picked up considerably more
than a modicum of success. He
picked it up where the picking
is good—on the stage.

Three weeks after leaving
school, he worked his way to
England aboard a freighter and
within a few days had wangled
from Gerrard Neville the lead-
ing juvenile role in the English
Repertory Company’s “The Out-
sider.” He remained in Eng-
land a year, doing roles in
twenty plays.

He returned chiefly to marry
a girl to whom he proposed by
mail. She was Elaine Ander-
son, a former schoolmate. They
were married in 1935 and two
years later became the parents
of a daughter, Waverly.

It is to these two—Elaine and
Waverly—that Zach rushes af-
ter a day’s work at the studio.
With them, he enjoys to the full
the pleasures of home and fire-
side. It is with them that he is
a character distinctly opposite
those sinister fellows he por-
trays on the screen.

“l’m just an ordinary, home-
and-family-loving guy,’ is the
way Zach describes his real
self. And the description, he
hopes, will enable him one day
to be cast in a role in which
he can be just a regular fellow:

Actress Upped From
Nurse To Doctor

Rosemary De Camp, who played
the important nurse's rele in the
John Garfield-Eleanor Parker star-
ring film, "Pride Of The Marines,"
was given a professional boost at
Warner Bros., when she was pro-
moted to a screen doctor fer
“Danger Signal,’ the psychologi-
cal drama starring Faye Emerson
and Zachary Scott, which opens
Friday at the Strand.

— ==

: Tease Their Interest With
et" These Title-Selling Teasers

as
. wilda Designed to stimulate advance interest in your "Danger Signal'’ playdate, these three
teaser ads are ideally suited for getting your campaign under way. Plant them individually
a whe? in advance of your opening or else use them simultaneously with any of the contests or
Sh ‘on woman Yon stunts outlined in this pressbook. They'll work for you in any or all of these ways:

ates, out
> ‘a S, watch 1. NEWSPAPER ADS

Plant these teasers individually, for three days in advance of your
opening day ad. Or insert all three in one issue, run-of-paper, with
a line directing reader’s attention to regular display ad on movie
page.

2. LOBBY DISPLAY

Blow up these teasers for display as tack cards in your lobby.

3. TACK-ON AND COUNTER CARDS

Reprint these teasers on heavy cardboard for distribution and
planting on fences, telegraph poles and sign posts around town.

They can also be used as window and counter cards.

every Kise ¢
| every her “ntaly ns

ORDER: “Danger Signal’ Teaser Ad Mat 301-B.
hie. from Warner Bros... Campaign Plan Editor.
321 West 44th Street. New York 18. N. Y.

Warning Poster WANTED!

Shorthand Give-A-Way |
For Lobby and Mail Makes Effective For Questioning In The Death of

Mrs. Thomas Turner
Here's a stunt that you can put to work quickly and effec- Street Bally—
tively. In "Danger Signal,"' Faye Emerson plays the role of
a skilled public stenographer who becomes entwined in a Using the still and copy

web of crime. Pegging this stunt on a stenographer's prime

suggested in the poster

skill, her shorthand and typing, print up a large quantity of : ee
illustrated at the right,

post-card give-aways containing a specially prepared mes-

sage to read as follows: print up a number of
Dear Mr. Younes: warning posters for
Have your secretary read this message to you! easy planting on tele-

Then run this specially prepared message in shorthand: 2
a! graph poles, billboards,

Don’t miss “Danger Signal,” which

opens Friday at the Strand. sign posts and fences
When used as a mailing piece, direct it toward your around town.
town's business office district. If used as a lobby give-away,
change the copy to read as follows: ORDER: Zachary
Scott “Wanted” Robert Mason, alias ZACHARY SCOTT
Dear Movie-Goer: Suill. No. ZS2I. 10c DESCRIPTION: Age, about 30 — Height, 6 feet = Weight
Have someone who knows shorthand ee “ oe Bs Poe Last seen in "The Mask For Dimitrios" and "Mildred
read this interesting message to you! :
Bros.” SGU Editor. | 1; you See This Man It Is A “DANGER SIGNAL”!
eehost Messhtedg a a0) 321 West 44th St.. Notify Manager.of Strand Theatre At Once!

New York 16. N. Y.

Novel Newspaper Puzzle
Contest Sparks Attention

Plant this exciting puzzle con-

INO -THE- ‘HIDDEN

GINO -THE-HIDDEN

test in your local newspaper in
advance of your playdate, of-
fering a limited number of guest
seats to winners. Be sure to run,
with each day's picture, the list
of unlucky symbols (see lead
story below) from which the
contestant must choose his an-

swers. Your lead story follows:

Can You Spot A
Danger Signal?
If So, Read On!

Are you one of those lucky
people who can scent danger a
long way off and get out of the
way of trouble? Congratula-
tions, if you are! Because this
contest should be swell fun for
you and simple to figure out,
too! And, as an added incentive,
there are guest seats to the win-
ners for the local premiere of
Warners’ exciting new dramatic
hit, “Danger Signal,” which
stars Faye Emerson and Zach-
ary Scott and opens on (date)
at the Strand Theatre.

But—what’s that? You say
you’re not lucky enough to smell
(Ist DAY) trouble when it’s brewing? Well,
don’t fret! You can take solace
in the fact that you’re not alone

GINO -THE-HIDDEN

a ‘i —far from it! Psychiatrists say

€ = that civilization has rendered

NGER : most of us incapable of recog-
4 - oe nizing danger when it comes our

way. And that’s exactly what
Warner Bros.’ “Danger Signal”
is about—and why it will have
you gripping your seats from
start to finish until its hero and
heroine become aware of the
hidden peril that surrounds
them.

So just as a starter, to make
sure you miss none of the
thrills and dangers that are
rampant in “Danger Signal,”
this newspaper today begins an
exciting four-day contest which
is fun to do and which will win
you a pair of guest seats to the
Strand. Here’s all you do:

Look carefully at each day’s
drawing and try to find the bad
luck symbol hidden therein.
Choose your answer from the
list below and fill in on the line
indicated, together with your
name and address. Do this for
all four pictures, then mail
them, together with a 25-word-
or-less letter stating why you
think Faye Emerson and Zach-
ary Scott deserve star billing in
“Danger Signal,” to the Contest
Editor of this newspaper.

Good hunting and good luck!

You should be able to find one
of these unlucky symbols:

Spilled salt Broken mirror
Hat on a bed Threeonamatch
Black cat Open umbrella
(2nd DAY) Ladder No. 13
ORDER: “Danger Signal” Contest Mat ANSWERS
No. JOI-B. Zoic. from Warner Bros.” Ist Day—Broken Mirror
& e 2nd Day—No. 13
Campaign Plan : Editor, 321 W. 44th 3rd Day__Black est
Street. New York 18. N. Y. 4th Day—Ladder : (4th DAY)

8

3=Col. Fashion Feature
Stars Faye Emerson

The attractive three-column fashion feature illustra-
ted, right, which stars Faye Emerson and credits
“Danger Signal," is designed for planting in wom-
en's fashion pages or weekend supplements and
is available, complete with copy as shown, in mat

form.

ORDER: “Danger Signal’ Fashion
Mat. 202-B. 45c.. from Warner
Kross.” Campaign Plan Editor. 321
West 44th St... New York 186. N. Y.

Faye’s A Typist In Film:
Try These “Type” Stunts

In her first starring role as Hilda Fenchurch
in "Danger Signal," Faye Emerson por-
trays an earnest and hardworking young
public stenographer whose life is literally
tied to a typewriter until the day she
falls in love. Here are two special "type-
writer’ stunts which can be tied in with
your playdate by use of blow-ups of

special office scene stills from the picture.

TYPE PORTRAIT CONTEST

Sponsor a one-day newspaper contest for
the best typewriter-executed portrait of
Faye Emerson or Zachary Scott. Ask con-
testants to submit, along with the portraits,
a 25-word or less letter stating why they
think Faye Emerson and Zachary Scott
have earned their star billing in “Danger
Signal.’’ Award guest tickets to your play-
date to a limited number of winners and
arrange for the winning portraits to be
published in your newspaper and also
blown up for exhibit in your lobby, to-

gether with the accompanying letters.

GIRLS TYPE MESSAGES

Arrange for a number of pretty girls to
be seated at typewriters in a local store
window, all typing short messages on tele-
graph blanks which can be distributed
to onlookers by another pretty girl. <A

large sign can explain:

“WARNING! Be ready for the ‘DANGER
SIGNAL’! Read this message at your own

risk!”

In the event the girls do not know how to
type, the typewritten messages can be pre-
pared in advance and the public typing
can be faked. The prepared message should

read:

“Watch out for Warner Bros.’ ‘DANGER
SIGNAL,’ starring Faye Emerson and
Zachary Scott, at the Strand Theatre

Friday.”

LATEST DESIGNS IN FUR STRESS LUXURIOUS SIMPLICITY

FAYE EMERSON, who is starred in Warners’ current psychological drama, “Danger Signal,” models
two new and attractive fur fashions. (Left) Three-quarter collarless leopard coat with wide shoulders, deep cuffs
and rounded lapel closing. (Right) A rippling stole of luxurious wild mink.

TRY THIS FINISH-THE-STORY CONTEST
FOR LOCAL NEWSPAPERS AND SCHOOLS

In “DANGER SIGNAL," an important point in story development is reached when
Zachary Scott, as Ronnie Marsh, author, sells his first short story entitled "Dark
Island."' It is a well-known fact that every one considers himself an embryonic story-
writer with at least one good story within himself. Combine the two elements and
assure yourself a wide and interested audience by sponsoring a newspaper or lobby-
promoted contest for the best submitted ending to a short story plot entitled ''Dan-
ger Signal." Offer guest seats to a limited number of winners with the winning
endings published in the local paper or displayed in your lobby. If possible, arrange
for a book-store tie-up with promoted book prizes in addition to guest seats for
your playdate. If preferred, the contest can be slanted mainly at local schools
and colleges with winners chosen from each school and a grand winner by final audi-

ence ballot.
Here's a sample story plot based on the film:

Hilda Fenchurch (Faye Emerson) is a young, pretty, hard-working public stenogra-
pher who supports her devoted mother and younger sister. When suave and charm-
ing Ronnie Marsh (Zachary Scott) comes into her life, she falls deeply in love with him,
promises she will marry him. But Ronnie suddenly begins to shower attention on
Hilda’s young sister, who, flattered, returns his love. Hilda, frantic, determines to act

at once to break up the romance. FINISH THE PLOT FROM HERE ON.

CO-OPS FOR LOCAL DISPLAY TIE-UPS

FURS PIPES OCULIST

STHIEL’ FE 359 STILL ZS 35 STILL 645-12

ORDER: “Danger Signal” Co-op Stills 10c per Still=from
Warner Bros.” Still Editor, 321 West 44th Street, New
York 16. N. Y.

9

EXCITING ‘DANGER SIGNAL’ SHADOW-BOX
PLUGS FILM’S MYSTERY AND SUSPENSE

THERES \

DANGER

IN
THIS BOX!

ANGER ui
A& NAL OnLy
On” Aa,

SiG

AREOFF!

Here’s an eye-catching lobby shadow-box, easily constructed from
materials on hand, to attract early interest in your playdate. Build
the shadow-box from heavy wall or cardboard and paint it bright red.
Rig up a set of alternating lights along the top of the box, connected
so that the lights go on and off at 30-second intervals. These lights are
your "Danger Signals.'' Rope off the shadow-box to carry out the
feeling of danger and to arouse curiosity. Use stills from your branch
set inside the box and the teaser copy suggested in the illustration

above.

Danger Stanchions
Point To Your Theatre
Illustrated, right, is a_ title-selling street

stanchion which can also be adapted to
direction arrows, road and overhead signs.
Spot them around your town, each one with
appropriate copy. (Example: Slow—Watch
For The "Danger Signal!" Careful—A "Dan-
ger Signal” Is Right Ahead! etc.)

TURN RIGHT
FoR

DANGER

SIGNAL

Real ‘Danger Signals’ For Novel Lobby Display

Just another way to make them anxious to see “Danger Signal.”’ Based on
the film’s story, set up an attractive lobby display of the following items.
1. A wedding ring 2. Suicide note 3. Revolver 4. Lipstick smear. Use the

following suggested copy:

Each One Of These Exhibits fs Another Danger Signal
See Faye Emerson and Zachary Scott in Warners’
Danger Signal, coming Friday

They Did (t This Way
At The Victoria in N. Y.

10

This attractive advance
lobby frame was used
in New York City's Vic-
toria Theatre and cre-
ated much comment
and advance interest in
the film. All artwork as
illustrated is available
on the last page of the
ad section of this press-

book.

30-SEC. ANNOUNCEMENT

SOUND: (MONOTONOUS TICK OF CLOCK) (AS)

ANNOUNCER: Watch out! There's dan-
ger ahead... ! In one more mo-
MOND 654-6

SOUND: (LOUD PISTOL SHOT) (AS)

MUSIC: (MUSIC) (SHARP CHORD) (OUT)

ANNOUNCER: It's more explosive than
dynamite! It's "DANGER SIGNAL"
- e - that blazing best seller by
Phyllis Bottome is a Warner Bros.
filmhit now... With the screen's
most talked-about new stars—Faye
Emerson and Zachary Scott ...tIt's
a thrilling drama of unmatched
conflict and unparalleled suspense
- « » Of love... and DANGER! Don't
miss "DANGER SIGNAL" .. . at the
Strand Theatre... NOW!

30-SEC. ANNOUNCEMENT

SOUND: (THREE LONG BLASTS AS OF RAIL-
ROAD WHISTLE) (AS)

ANNOUNCER: Danger!! Stop!...Look!...
LISTEN!

2nd ANNOUNCER: It's "DANGER SIGNAL"...
Warner Bros.' exciting new drama
of love and adventure...starring
the screen's most talked-about new
stars, Faye Emerson and Zachary
Scott......in a. thrilVine story of
unmatched conflict and un-
paralleled suspense...

SOUND: (THREE LONG BLASTS AS OF RAIL-
ROAD WHISTLE) (AS)

ANNOUNCER: Caution!

2nd ANNOUNCER: Don't miss Warner Bros.'
"DANGER SIGNAL"...at the Strand
Theatre...now!

15-SEC. ANNOUNCEMENT

SOUND: (MORSE CODE WIRELESS DISTRESS
SIGNAL) (REPEAT) (FADES AS)

ANNOUNCER: S.0.S.! There's DANGER
ahead! Be on the alert for...
"DANGER SIGNAL" . .. Warner Bros.'
thrilling new screen drama of a
man and woman in love...and in
DANGER!...Starring Faye Emerson
and: Zachary. Scott... Don" t-missas.
"DANGER SIGNAL"...at the Strand
THASLYO «.« . HOM

10” x 10° COLORED

HERAL

$ 50 S

3

per M in per M in
lots more lots less
than 5M than 5M

Entire Reverse Side Free
For Co-op Imprint

40” x 60°
PHOTOCHROME DISPLAY

ZACHARY

Rental: Vie

ZACHARY

SCOTT

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got ESOMAN - ROSEMARY DcCAMP :
MCE GENNETT. SHINA FREEMAN 7
eae e sone 3
Busets GREY 4
Presented hy ‘i

WARWER BROS“

2 COLORED 22 x 28's
Rental: 20c each

ZACHARY

SCOTT

DICK EROMAN ROSEMARY DeCAMP BRUCE BENNETT
MONA FREEMAN JOHN RIDGELY tirectss ay soe anil FLOREY

- WARNER BROS.

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ONE OF THE IIx I4’s
SET OF & COLORED

Rental: 35c per set

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WARNER

INSERT CARD
Rental: 12e¢

2 PICTORIAL
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HEA MFT

WARNER BROS,

"MIDGET

Price: 4c each

Twn IMPRINT

BICK ERBMAR

SOMA FREEBAR
: 08H RIBRELY
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REGULAR

Prices: 1 to 49 — 7c each:
50 to 99 — 6c each;
100 and over 5'%2c each.

TACHARY

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PR ne—e

Presented by ©

" DICK ERDMAN - ROSEMARY DeCAMP - BRUCE BENNETT - MONA FREEMAN - JOHN ‘ow WA R q e A : ann 2 ROUERT FIOREY

24-SHEET

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ZACHARY

RENTAL PLAN

RENTAL
ITEMS

eoc!

THREE-Sheet

8 x 10 Stills ak F
Lobby Displays
Wx 14 (Per Set of 8) :
22 x 28 lobby Displays
14 x 36 Insert Cards
Photochrome
40 x 60 (Colored) 1.25

SPECIAL QUANTITY PRICES

(FOR POSTING OR SNIPING)

* DICK EROMAN
RESEMARY BcCAME -
BRUCE BENNETT
MONA FREEMAN.
SBHN RIDGELY
girerted by ROBERT FLOREY.

WARNER BROS.

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Rental: 8e

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100 & over.... iar tae een a ISO. RL oer 9c each

WARNER BROS. PICTURES DISTRIBUTING CORPORATION

Distei ibutors of
FIRST MATIOWAL PICTURES - WARNER BROS. PICTURES - VITAPHONE SHORT SUBJECTS

“DANGER SIGNAL”
secessonss ORDER BLANK

THEATRE ——_____ DATE

DDE GS hr a a SHIP VIA

ITEM QUAN. ayes AMOUNT

1-SHEET
3-SHEET
6-SHEET
8 x 10 STILLS
11 x 14 LOBBY DISPLAYS
22 x 28 LOBBY DISPLAYS
14 x 36 INSERT CARDS

40 x $0 PHOTOCHROME

RENTAL ITEMS

24-SHEET

MATS

we WIRDOW CARDS (Reg. = [

= MIDGET WINDOW CARDS

< SLIDES

Z HERA =]

é HERALDS Ts
Z PRESS SHEETS

; [

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PLAY DATE____________ SIGNATURE——___—_——_———

PRINTED IN U.S. A.

—aADVERTISING SECTION

’

: THAT glamorous star
in her most amorous role!

y ZACHARY

COTT

THAT ‘Mildred Pierce’ man in trouble again!

A itn DICK ERDMAN - ROSEMARY DeCAMP

THAT j
BRUCE BENNETT- MONA FREEMAN -JOHN RIDGELY

Sensational best-seller

is a WARNER hit now!!! Directed by ROBERT FLORE

Screen Play by Adele Commandini and Graham Baker « From a Novel by Phyllis Bottome « Music by Adolph Deutsch

Mat 401—4 columns x II inches (616 lines|}—60c

1A

2A

bombshell of
a babe... the

FAVE EMERSON

That glamorous gal in her most amorous role!

ZACHARY SCOTT

That man in “Mildred Pierce"!

WARNER HIT Now!

Mat 301—3 columns x 9 inches (375 lines)—45c

‘DICK ERDMAN - ROSEMARY DeCAMP - BRUCE BENNETT —
MONA FREEMAN - JOHN RIDGELY = pirectea ty ROBERT FLOREY

Screen Play by Adele Commandini and Graham Baker
From a Novel by Phyllis Bottome * Music by Adolph Deutsch

THAT BLAZING BEST-SELLER IS A

with DICK ERDMAN + ROSEMARY DeCAMP + BRUCE BENNETT - MONA FREEMAN

Screen Play by Adele Commandini and Graham Baker » Froma Novel td dh Bottome » Music by won't Deutsch

JOHN RIDGELY + Directed by ROBERT FLOREY

Peete f _s

Mat 214—2 columns x 3 inches (78 lines)}—30c

FAYE EMERSON

Si ZACHARY SCOTT

Warner Hit TOTP Y
DICK ERDMAN « ROSEMARY De CAMP
BRUCE BENNETT + MONA FREEMAN
JOHN RIDGELY + Directed by ROBERT FLOREY

Screen Play by Adele Commandini and Graham Boker
From a Novel by Phyllis Bottome
Music by Adolph Deutsch

Mat 106
| column x 2 inches
(28 lines)
15e¢

hat blazing DICK ERDMAN - ROSEMARY DeCAMP
BRUCE BENNETT - MONA FREEMAN
JOHN RIDGELY
Directed by ROBERT FLOREY

| best seller is a

a rr rE TAC CL RAL FI =
rr cneannnnc annette beret ADOT ANAS DAES: 52:19 AlAs SHAE NET I BT a9 ona

ae?

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Screen Play by Adele Commandini and Graham Baker + From a Novel by Phyllis Bottome
Music by Adolph Deutsch

a

Mat 215—2 columns x 10% inches (296 lines)—30c

STARRING

FAYE EMERSON
ZACHARY SCOTT.

DICK ERDMAN - ROSEMARY DeCAMP - BRUCE BENNETT
MONA FREEMAN - JOHN RIDGELY = oirectes by ROBERT FLOREY

Screen Play by Adele Commandini and Graham Baker
From a Novel by Phyllis Bottome * Music by Adolph Deutsch

Mat 209—2 columns x | ¥2 inches (40 lines)—30c

seller

\SWARNERS’

atest hit ///

DICK ERDMAN - ROSEMARY DeCAMP
BRUCE BENNETT - MONA FREEMAN
LY pirected ty ROBERT FLOREY.

So

pr eerie
i
Screen Play by Adele Commandini and Graham Baker
From o Novel by Phyllis Bottome * Music by Adolph Deutsch

Mat 109
| column x 12 inches
(169 lines)
15c

3A

ai cout I ROSEMARY. DeCAMP

BRUCE BENNETT - MONA FREEMAN - JOHN RIDGELY
Directed ee peel Ieee

Screen Play by Adele Gonimahain and Graham Baker « fam a Novel by Phyllis Bottome « Music by Adoloh Deutsch

Mat 303—3 columns x 8 inches (336 lines)—45c

N DON'T TRUST HE
ba © men Sh houldnt]

ARNERUHIT/

DICK ERDMAN - ROSEMARY DeCAMP - BRUCE BENNETT
MONA FREEMAN » JOHN RIDGELY = pirected by ROBERT FLOREY

Screen Play by Adele Commandini and Graham Baker
From a Novel by Phyllis Bottome * Music by Adolph Deutsch.

Mat 213—2 columns x 2% inches (76 lines) —30c

THAT glamorous star
in her most amorous role!

SCorr

THAT ‘Mildred ae man in trouble again!

Fe oick EROMAN.- ROSEMARY DeCAMP
: | ~ BRUCE BENNETT-MONA FREEMAN -JOHN RIDGELY |
is a WARNER hit now!!! Directed by ROBERT FLOREY

Sgt al ee ee a
Screen Play by Adele Commandini and Graham Baker « From a Novel by Phyllis Bottome « Music by Adolph Deutsch

[Shee

Mat 302—3 columns x 8% inches (345 lines)}—45c

That look in her
eyes means trouble.
That smile on her
lips means fun!

STARRING

FAYE EMERSON
ZACHARY SCOTT

DICK ERDMAN - ROSEMARY DeCAMP - BRUCE BENNETT
MONA FREEMAN - JOHN RIDGELY - Directed by ROBERT FLOREY

Screen Play by Adele Commandini and Graham Baker
From a Novel by Phyllis Bottome * Music by Adolph Deutsch

Mat 207—2 columns x 4 inches (110 lines)—30c

SA

Se eaegcgrerye

ZACHARY

| SCOTT

cas THAT “MILDRED PIERCE” man Rs

That
blazing
best-seller
is a
WARNER hit

BRUCE BENNETT - MONA FREEMAN .
JOHN RIDGELY
Directed by ROBERT FLOREY -
Screen Play by Adele Commandini and Graham Baker ae
From a Novel by Phyllis Botiome * Music by Adolph Deutsch

o ICTORIA

BROADWAY AT 467H

oi

Cae

Mat 210—2 columns x 7% inches (204 lines)—30c
DIK EROMAN + ROSEMARY DeCAMP
BRUCE BENNETT + MONA FREEMAN
JOHN RIDGELY sce ROBERT FLOREY

niand Graham Baker _
, From a Novel by Phyllis Bottome * Music by Adolph Deutsch,

Mat 115
| column x 8% inches
(123 lines)
[5c

H

“ STARRENG | 3 . > oy T!
F FAYE EMERSO ! DICK fa
ZACHARY SCOTT BRUCE BENNETT » MONA FREEMAN

‘ ARNER HIT { VICTORIA "2 : JOHN RIDGELY « Directed by ROBERT FLOREY'

DICK ERDMAN - ROSEMARY DeCAMP - BRUCE BENNETT neon From 0 Novel by Pye Botome.
MONA FREEMAN - JOHN RIDGELY « pirected by ROBERT FLOREY

Music by Adolph Deutsch’
Screen Play by Adele Commandini and Graham Baker
From a Novel by Phyllis Bottome ° Music by Adolph Deutsch

Mat I16
| column x 2 inches

; (78 lines)
Mat 208—2 columns x 2! inches (78 lines) —30c [5c

FAYE

EMERSON: ZAGHARY SCOTT ee

ei

DICK ERDMAN « ROSEMARY De CAMP
BRUCE BENNETT « MONA FREEMAN
JOHN RIDGELY « Directed by ROBERT FLOREY

| n Play by Adele Commandini and Graham Baker
oo From a Novel by Phyllis Bottome
‘Music by Adolph Deutsch

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DICK ERDMAN - ROSEMARY DeCAMP - BRUCE BENNETT
MONA FREEMAN * JOHN RIDGELY - pirectea by ROBERT FLOREY Mat 117

Screen Play by Adele Commandini and Graham Baker 5 Vy j
From a Novel by Phyllis Bo h Deutsch | column x 4% inches
. Urea tay as nls ee (59 lines)

15c

PROCEED AT
.. YOUR own RISK!

Seemann
Mat 114
| col. x 71 inches
(104 lines)
15c¢

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Screen Play by Adele Commandini and Graham Baker + From a Novel by Phyllis Bottome * -Music by Adoiph Deutsch

aS ‘S ‘ Side ee 1 ° ; ° apt
SICK ERDMAN PR RREMRaIT RECRIT? Mat 212—2 columns x 5% inches (146 lines) —30c

BRUCE BENNETT » MONA FREEMAN
«JOHN RIDGELY « Directed by ROBERT FLOREY

(Screen Play by Adele Commandini and Graham Boker.
~ From a Novel by Phyllis Bottome
Music by Adolph Deutsch

7A

PHOTOS OF AL’ RETOUCHED AD ILLUSTRATIONS AVAILABLE

Oreer all stills direct from the Warner Bros. Campaign Plan
Editor, 321 West 44th St., New York 18, N. Y. Prices 10c each.

STILL 645 - ART "A"

STILL 645 - ART "B"

STILL 645 - ART "C"

STILL 645 - ART "D"

Latest Vitaphone Hits

“GOOD OLD CORN” —really lays ‘em in the aisles! All the old Mack
Sennett actors and gags have been assembled in two howl-packed reels
that prove real top-notch comedy never grows old. Billy Bevan, Larry
Semon, Marie Prevost and the rest still knock 'em cold, just as they used
to do. 2104—Featurette—20 mins.

“NASTY QUACKS”—features Daffy Duck in another gag-antic offer-
ing. This time he finds himself about to be ousted from a comfortable
home—and the things he does to keep in favor are literally a scream!
In Technicolor, too. 1712—Merrie Melodies (Cartoon in Technicolor)
—7 mins.

“SPORTS GO TO WAR”—piles thrill on top of thrill as Canada's
gallant men show just how they achieve such perfect physical fitness.
LaCrosse, basketball, soccer, boxing and racing are but few of the
sports highlighted. A perfect reel to liven up your program! 2501—
Sports Parade (in Technicolor)—10 mins.

“SO YOU THINK YOU’RE ALLERGIC’ —finds comical George
O'Hanlon as bewildered Joe MacDoakes in another film in the side-
splitting tradition of the other "So You Think" releases. They went
over big—and this one promises to top all earlier efforts. A "must!"
2404—Vitaphone Varieties—l0 mins.

“MUSIC OF THE AMERICAS” —features popular Carlos Molina
and his orchestra in as sizzling a reel as ever you've seen! Filled with
pulsating Latin rhythms and plenty of production numbers, this is
one film they'll all love! 2604—Melody Masters Bands—I0 mins.

“FASHIONS FOR TOMORROW” —is the most auspicious opener
of our new "Technicolor Adventure" series. Lovely Jean Parker and
a group of Conover models show themselves off in some of the most
eye-catching clothes the screen has ever shown. It's really terrific!
280!—Technicolor Adventure Specials—10 mins.

FAYE EMERSON - ZACHARY SCOTT

DICK
ERDMAN

STILL 645 - ART "E"

Official Billing
WARNER BROS.

Pictures, Inc. Presents 5%

100%

in

“DANGER SIGNAL”

with
ROSEMARY BRUCE MONA JOHN

DeCAMP ~~ BENNETT FREEMAN RIDGELY
20%

Directed by Robert Florey

Screen Play by Adele Commandini and Graham Baker

From a Novel by Phyllis Bottome
Music by Adolph Deutsch

A Warner Bros.-First National Picture

PRINTED IN U.S.A.

Scanned from the United Artists collection at the
Wisconsin Center for Film and Theater Research,
with support from Matthew and Natalie Bernstein.

see”

s
o*

Wisconsin Center

for Film and Theater Research

http://wcftr.commarts.wisc.edu

MEDIA
HISTORY

DIGITAL LIBRARY

www.mediahistoryproject.org